Epilepsy has been hidden for years in Ethiopia, and CareEpilepsy Ethiopia is working tirelessly to bring it "out of the shadows." This requires the engagement of government and civil society to dispel misconceptions and ensure tolerance, support, and understanding for children and adults with epilepsy. Therefore, we conduct annual multifaceted public education and awareness campaigns that target the broad population and specific subgroups, including adolescents, young adults, and people with epilepsy and their caregivers. Campaign channels have included traditional media, social media, and community and faith leaders.